Welcome to the Korhan Yunak Channel for the BeyeNETWORK. In this channel, I will be specifically focusing customer value management (CVM), business intelligence (BI) strategy and customer analytics as well as other aspects of business intelligence. In the CVM area, I will take a closer look at the life cycle management of the customer which is used to ensure that the value of the customer is maximised throughout the entire relationship with the organization. The business drivers and approaches around CVM will be addressed with a telco focus. In the BI strategy section, I will identify how BI fits into the broader IT strategy by helping organisations achieve their strategic, tactical and operational goals. Key drivers and emerging trends in the BI market will be shared. Finally on the topic of customer analytics, I will discuss the building blocks to become an analytical competitor, which typically includes the design and building of customer analytic records (CAR), provisioning of modeling, segmenting, optimising, reporting and campaign management services steps.

I will be providing monthly updates to this channel. Your thoughts, questions and suggestions will be more than welcomed so that I can improve the impact of this channel to meet your needs. I hope we will make a difference by combining many thoughts in one convenient location which will help enlarge this great BI ecosystem.

Please contact me at:

Email: kyunak@gmail.com Mobile: +49-(0)173 262 0423 Phone: +49-(0)211 820 1563

Korhan Yunak is a Global CRM Business Analyst at Vodafone Group, based in Dusseldorf, Germany, where he is responsible for business intelligence strategy, data warehousing best practices as well as the customer value management program within the group. He currently works on customer value management practices, BI strategy and customer analytics focusing more on the CRM area to cover the big picture around business intelligence. He has more than 6 years of practical project experience helping companies establishing enterprise data warehouse solutions and building BI vision.

Early in his career, Korhan was involved in various enterprise performance management (EPM) and BI engagements in wide variety of industries including telco, banking and retail as a consultant. Korhan has extensive experience, combining technical and business acumen, especially in telecommunication industry.  Korhan holds a degree in Management Information Systems from Bosphorus University.

Korhan can be reached at +491732620423 or kyunak@gmail.com.